Caine Monroy is a young boy in LA who set up an elaborate cardboard arcade in his father's used auto parts shop. He had no customers until a journalist came in and saw it. He then asked if he could do a story on it. He created an event on Facebook and invited all his friends and put the story on Reddit and a local LA website. People planned to do a flash mob at Caine's arcade. The internet was a huge advantage to this event because it let many people know of it. There could be a disadvantage, however. Creepy people could see it and show up and be creepy. The Internet can further my brand a lot because through Twitter, Blogspot, and About.me, I can let many people know of my brand.